Sharp mornings, no crash.
One sachet in cold water, within 15 minutes of waking.
ALFAA = a daily AM + PM system for focus, sleep and recovery.
Two sachets. Every dose shown.
Sleep faster, wake up rested.
One sachet in cold water, 30–60 minutes before bed.
One plus one isn’t two. It’s eleven.
Each pack amplifies the next — creating more together than alone.
Not addition — compounding- Focus that lasts
- Improvement that is trackable
- One simple routine
- No hidden fillers
Because a better day starts with better sleep.
What makes us better
Every dose, clinically recommended.
We start with the dose that has been studied, and build the formula around it. Nothing is added simply to make the label longer.
Every ingredient clearly listed.
No proprietary blends or hidden ratios. Every active and its exact amount is clearly listed on the pack and on this page.
Replaces your entire supplement shelf.
Instead of juggling magnesium, melatonin, glycine, creatine, caffeine and multiple sleep, focus and recovery supplements, ALFAA brings what matters into one simple daily routine.
Track your progress through your wearable.
Track your results through your wearable data. See how your sleep and recovery change over time — with your own data showing you what’s working.
What the category leaves off the label.
ALFAA
The daily pair
Others
Typical category
| Every dose printed | ||
| Actives at their studied dose | ||
| One system, not seven bottles | ||
| Named ingredient sources, not generic equivalents | ||
| Sleep actives and focus actives kept apart | ||
| A full dose card readable before you buy | ||
| Open, device-tracked proof |
Changes in the order they arrive.
We would rather tell you when to expect something than promise it all on day one.
Walk the path — or tap any point. Each stage shows what you can expect to measure changing on the whole stack, and by how much. It starts the moment you take the first sachet.
Feel
Ring / watch
A simple test
InstantFirst dose · first night
Morning focus & alertness
Sharper
30–90 min after the AM sachet
Calm, clear wind-down
Settled
~40 min after the PM sachet
Fall asleep faster
−10 to 20 min
The very first night
Week 1First days
Fewer night wake-ups
Fewer
Within days · time awake at night
More total sleep
+20 to 60 min
Days · total time asleep
Cleaner daytime energy
Steadier
Days · fewer afternoon crashes
Weeks 2–4It builds
Better sleep quality
−3 to 5 pts
How rested you feel (PSQI)
Deeper, richer sleep
Higher
Deep & REM score on your ring
Resting heart rate
−2 to 4 bpm
From ~wk 3, deepens later
Energy & B12*
Restored
If you started low
~Week 8It deepens
Sleep efficiency
+5 to 10 %
Time asleep vs time in bed
HRV / recovery
+5 to 15 %
vs your own baseline
Cortisol (stress)
−23 to 33 %
6–8 wks · morning blood test
Blood pressure
−a few mmHg
Home cuff, if yours runs high
Week 12+Proven in bloodwork
Omega-3 Index
+2 to 4 pts
The proof you’re absorbing it
Vitamin D*
≈ +12 ng/mL
25-OH-D · into the optimal band
Homocysteine*
Modest ↓
via B12 & B6
Source: ALFAA Measurable Impact Dossier & PRO Formula addendum (internal), from the published trials cited there.
Three steps that make your recovery measurable.
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Start with your baseline
For 14 days, there’s no product. Just you and your wearable. We track your sleep, resting heart rate and HRV to establish your personal baseline — before the protocol begins.
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Follow the protocol
For 4–8 weeks, it’s simple: AM + PM. Two sachets a day. Nothing else changes. No complicated routines. No guessing what’s working.
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Watch your numbers change
Your wearable does the tracking — HRV, resting heart rate, sleep and other recovery metrics. Over time, you build your own baseline and can see how your sleep and recovery change, using the data you already have.
Two sachets a day. Start with the night.
Every active at a clinically studied dose, every dose printed on the pack.
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Questions
Why two sachets instead of one?
Sleep actives and focus actives do opposite things. Split across the day, each one runs at its studied dose at the hour it works. The morning only works if the night did.
Can I take only the morning, or only the night?
Yes. Both are sold separately above. Most people start with the night, because faster sleep is the easiest change to check.
How do I know the doses are real?
Every dose is clearly printed on the pack. We use research-backed doses and tell you exactly what you’re getting, without hiding behind proprietary blends.
When will I feel something?
Faster sleep in the first night or two. The afternoon crash eases within a week. Creatine shows at about four weeks, not two.
Can I take this with my medication or other supplements?
Speak to your doctor before starting if you take prescribed medication. Particular care is needed with sedatives and sleep medication, anti-anxiety and antidepressant medication, blood-pressure and blood-thinning medication, thyroid medication, immunosuppressants and diabetes medication — ashwagandha, magnesium and melatonin can each interact with these.
If you already take a standalone magnesium, melatonin or creatine product, remove it rather than stacking it on top. AM's caffeine should be counted towards your daily caffeine intake alongside coffee, tea and pre-workout.
How much caffeine is in it?
100 mg in the AM sachet only — about one strong coffee, and deliberately below what the category usually loads in. It is paired with 100 mg of L-theanine in the same sachet, which is there to take the edge off it; the night sachet carries another 100 mg, so the day totals 200 mg. The PM sachet contains no caffeine. If you are caffeine-sensitive, or take AM after midday, it may affect your sleep.
How fast is delivery, and where do you ship?
Orders placed before 2pm are dispatched within 24–48 working hours. Delivery takes 2–5 working days across serviceable pin codes in India, and 5–7 days for remote locations. Shipping is free on the monthly regime and on orders above ₹999; below that a flat ₹59 applies. You'll get a tracking link by SMS and email at dispatch.
What payment methods do you accept?
UPI, all major credit and debit cards, net banking, popular wallets, and cash on delivery on orders up to ₹5,000. Monthly regimes can be paid by UPI AutoPay or a saved card.
What's the returns policy?
Unopened boxes can be returned within 14 days of delivery for a full refund. Refunds reach the original payment method within 5–7 working days. Damaged or incorrect deliveries are replaced free.
How do I pause or cancel the monthly regime?
From your account, at any time before the next billing date. You can skip a month, shift the delivery date, switch between the pair and a single sachet, or cancel outright — no notice period, no phone call, no retention script. Cancelling stops all future charges; it doesn't affect an order already dispatched.
Will the formula change?
These doses are the approved development target as of 18 September 2026. The final label still needs FSSAI review and the doctor board's sign-off. Any change gets published here.