A men’s nutrition brand from Prakhar Gupta & Honasa

Two sachets a day. One for output, one for recovery.

Every dose printed, no proprietary blends, made in India by the company behind Mamaearth.

Free delivery · skip or cancel any month
The system
1 + 1 = 11
the morning only works if the night did
The morning sachet is 1 — caffeine, L-theanine, creatine, tyrosine, electrolytes, for focus and output. The night sachet is the other 1 — magnesium, ashwagandha, glycine, L-theanine, for sleep and recovery. Side by side they read 11. ALFAA is the alpha brainwave — the calm-alert state you think your best in.
Three ways in

Same system. Pick what matters to you.

Every dose printed. Where people differ is what they care about most: clearing the shelf, where each active is sourced, or hitting the exact studied dose.

The Declutter · ₹2,000/moThe whole shelf, in two sachets.Creatine, magnesium, ashwagandha, electrolytes, focus, melatonin, multivitamin — rebuilt into one morning and one night sachet.See the packThe Source · ₹3,000/moThe version the research was done on.KSM-66, Creapure, Suntheanine, Cognizin, fully chelated magnesium — every active named to its supplier and grade.See the packThe Dose · ₹2,500/moEvery active at the studied amount.The dose the human trials actually used, every milligram printed — and if we can’t hit it, the ingredient doesn’t go in.See the pack
What’s inside

Two sachets. Every amount printed.

1·AMMorning · focus & output
Creatine monohydrate 3 g
Caffeine 100 mg
L-theanine 200 mg
L-tyrosine 500 mg
Electrolyte blend 1.5 g
Vitamin D3, B-complex, zinc
1·PMNight · sleep & recovery
Magnesium bisglycinate 200 mg elemental
Ashwagandha root extract 600 mg
Glycine 3 g
L-theanine 100 mg
Representative formulation; grades and a small number of actives vary by pack. Full ingredient and allergen declaration on pack. Food supplement — not a medicine.
Prakhar Gupta
Built with Prakhar Gupta
I spent years telling my audience to fix their sleep and their focus, then taking a shelf of supplements I couldn’t vouch for. ALFAA is the one I wanted to exist — every dose printed, nothing I can’t stand behind.

ALFAA is named for the alpha brainwave — the calm-alert state you think your best in. L-theanine, which raises it, sits in both sachets.

2.75M subscribersColumbiaForbes 30 Under 30ELLE India cover 2025
Prakhar Gupta
Co-founder, ALFAA
Before we launch

Be among the first.

ALFAA isn’t on sale yet. We’re building the first production run to real demand rather than a forecast — early access goes to the people who order first.

1 + 1 = 11